Insight
Online Travel Agencies (OTAs) like Expedia Group, Booking.com, and Trip.com Group are increasingly prioritizing the trust of AI agents over direct traveler engagement for future distribution.
The Race to Own STR Distribution Just Got a Lot More Complex
Summary
OTAs are shifting focus from travelers to AI agents, demanding structured data for searchability. Hosts must adapt their websites to be machine-readable to remain competitive against OTAs.
Key takeaway