Insight
Booking Holdings is forming a new B2B unit by consolidating Booking.com, Agoda, and Priceline to power travel offerings for other companies.
Booking Holdings Is Forming a New B2B Unit, Agoda CEO Is Overseeing it: Scoop
Summary
Booking Holdings is consolidating Booking.com, Agoda, and Priceline into a new B2B unit, overseen by Agoda CEO Omri Morgenshtern. This move aims to strengthen Booking's position against Expedia in B2B travel offerings for corporate partners.
Key takeaway