Insight
Pass the Keys utilizes a franchise model that integrates locally owned businesses with centralized technology, marketing, and compliance support for STR property management.
Pass the Keys expands into Gloucester, Cheltenham and the Forest of Dean
Summary
Pass the Keys expands its franchise network into Gloucester, Cheltenham, and the Forest of Dean, reflecting growing demand in markets with mixed tourism. The model combines local ownership with centralized tech and marketing support for STR management.
Key takeaway