Insight
68% of U.S. Google searches now end without a click to any website, largely due to AI Overviews which can cut click-through rates by approximately 60%.
AI Is Deciding Which Hotels Get Considered — Hospitality Revenue Leaders Need a Budget Response
Summary
AI is making hotels invisible in 94% of searches, pushing discovery upstream. Hosts must invest in 'upper funnel' marketing and cross-functional collaboration to ensure visibility before travelers reach booking channels.
Key takeaway
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Hospitality Revenue Leaders Need a Budget Response