Ennismore Thinks Lifestyle Brands Can Survive All-Inclusive. Mondrian Is the Next Test

Skift·Published Jul 13, 2026·Growth & Marketing
Ennismore Thinks Lifestyle Brands Can Survive All-Inclusive. Mondrian Is the Next Test
Summary

Ennismore is expanding its all-inclusive strategy beyond its Rixos brand, testing it with lifestyle brands like Mondrian in Cancun. This move aims to redefine all-inclusive by shedding buffet-and-wristband associations.

Key takeaway
Insight

As of the end of 2025, Ennismore operated approximately 60 all-inclusive resorts, with over 20 more in the development pipeline.

Read full articleskift.com
Curated byLearn STR by GoStudioM·Summary synthesized by AI · sourced from Skift