Insight
Accor and H World Group are linking their loyalty programs and booking platforms, opening access to a combined 430 million members across China, Europe, and the Middle East.
Accor and China’s H World Detail Plans to Link Their 19,000 Hotels
Summary
Accor and H World Group are linking loyalty programs and distribution across 19,000 hotels in China, Europe, and the Middle East. The partnership begins with 240 hotels and aims to eventually cross-sell their entire portfolios to a combined 430 million members.
Key takeaway