Insight
Thailand is betting on deeper ties with China's interior to restore its biggest inbound market before competitors like Malaysia solidify their gains.
How Thailand Is Trying to Win Back Chinese Tourists
Summary
Thailand is actively working to boost Chinese tourist arrivals by simplifying travel and strengthening ties with China's interior. The Tourism Authority of Thailand (TAT) has signed new agreements with Chinese partners in aviation, marketing, and tourism development to rebuild confidence and ensure market growth.
Key takeaway
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