Insight
Expedia's B2B unit saw a 23% year-over-year revenue jump.
Expedia B2B Is Mostly Hotels, But It Wants a One-Stop Shop
Summary
Expedia's B2B unit is expanding beyond hotels to become a 'one-stop shop' for travel, integrating flights, experiences, and more. This growth, with a 23% revenue jump, signals a strategic shift to compete with consolidated players like Booking Holdings.
Key takeaway
Tags#OTA Strategy