Insight
Booking.com has spent four years being an 'underdog' in the US vacation rental market.
Booking.com Has Spent Four Years Being the Underdog in US Vacation Rentals, and It’s Tired of It
Summary
Booking.com is pushing to grow its US vacation rental market share after four years as an underdog. They are reportedly looking to attract more hosts and listings to compete with established players like Airbnb and Vrbo in the US market.
Key takeaway