Insight
A significant portion of Gen Z is shifting their travel preferences towards less urbanized destinations, indicating a potential growth area for STRs in smaller communities.
74% of Gen Z want small town trips over big cities—three creatives lead the way
Summary
Gen Z travelers increasingly prefer small towns over cities, with 74% favoring these destinations. This trend highlights a shift in travel preferences, opening up new opportunities for hosts in less conventional locations. Understanding this demographic's desires is key for future bookings.
Key takeaway
Tags#Market Research