Airbnb says Kensington Market is one of Canada's trendiest neighbourhoods. The people who live there aren't so sure

Toronto Star·Published Aug 4, 2026·Growth & Marketing·Toronto, Ontario
Summary

Airbnb highlights Kensington Market as a trendy Toronto neighborhood, but residents express skepticism about the label. This highlights potential disconnects between platform marketing and local community perception, impacting host-guest relations.

Key takeaway
Insight

Local residents of Kensington Market express skepticism about Airbnb's 'trendiest neighborhood' designation, indicating a potential disconnect between platform perception and community reality.

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