Insight
Small towns like Twentynine Palms, CA (up over 50%), Hot Springs, AR (up 30%), and Helen, GA (up 15%) are seeing significant growth among Gen Z travelers.
Fall beats summer as the top season for weekend trips
Summary
Fall travel sees a surge in weekend trips, especially among Gen Z opting for "lore-tripping" to unique, lesser-known destinations. Sports and live event tourism are also growing trends. Hosts can capitalize on seasonal themes and niche travel.
Key takeaway