Insight
Online travel agencies (OTAs) lag significantly in perceived loyalty program rewards, capturing only 8% of traveler preference.
The New Travel Loyalty Leaders Aren’t Hotels or Airlines
Summary
Banks and credit card loyalty programs are now the leading choice for travelers seeking rewards, surpassing hotels and airlines. This shift highlights a significant trend for STR hosts to consider in their marketing and guest retention strategies.
Key takeaway
Tags#Repeat Guests