Insight
The most valuable aspect of hospitality is no longer just the property, but the compounding relationships built with guests over time, understanding their needs and milestones. Membership and club models foster this.

Steve Case's 'Scarcity Shift' strategy emphasizes investing capital in irreplaceable assets like places and trust, while using AI aggressively for abundant elements like planning and logistics. Curation and compounding relationships are key to traveler loyalty.
The most valuable aspect of hospitality is no longer just the property, but the compounding relationships built with guests over time, understanding their needs and milestones. Membership and club models foster this.