Branding for Short Term Rental Hosts
Summary
This article discusses the importance of branding for short-term rental hosts to stand out in a competitive market. It provides insights on how to build a brand, market your listing, and utilize tools like Google Analytics and social media. Hosts should focus on differentiating their rental through branding and staying connected with guests to increase long-term success.
Key Insights
- •Developing a brand for your STR business is key to long-term success in a short-term market.
- •Diversifying rentals and capitalizing on their uniqueness helped one host stand out among more than 700 STR listings in a small village.
- •Branding lasts longer than an STR platform like Airbnb.
Action Items
- ✓Build a website and begin tracking it using Google Analytics.Effort: mediumImpact: medium
- ✓Create on-brand content for social media like Facebook and Instagram.Effort: mediumImpact: medium
- ✓Release a quarterly newsletter to stay in touch with former guests.Effort: mediumImpact: medium
Tools & Resources
- →Google Analytics: Built website and began tracking it using Google Analytics
- →GO-Cottage: Connect with Sharon GO-Cottage Email: info@go-cottage.com GO-Cottage Instagram GO-Cottage Facebook GO-Cottage YouTube GO-Cottage on Airbnb
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