Insight
Some brokers are ensuring direct listing feeds to Zillow to maintain visibility for their clients.
Tennessee brokers brace for Zillow listing cutoff amid Realtracs dispute
Summary
Tennessee brokers face potential Zillow listing cutoffs due to a dispute over data display rules with Realtracs, impacting exposure for local sellers. This follows a similar situation in Chicago, where antitrust concerns led to a temporary court order. Zillow's stance and legal actions highlight the ongoing struggle between MLSs and listing platforms regarding data control and transparency. The situation underscores the importance of direct listing feeds and maximizing exposure for STR properties.
Key takeaway