EP201: This Week in the World of Airbnb
Summary
This article discusses the importance of optimizing Airbnb listings for search rankings, especially during events like the Super Bowl, and explores the potential of the CryptoCribs platform. It also covers the implications of new regulations in Asbury Park, NJ, and the Airbnb IPO. Hosts should list early for events, understand SEO factors, and stay informed on local regulations.
Key Insights
- •During the Super Bowl in Houston, occupancy went down from 55% to 25-30%.
- •Guests expect to pay a lot for lodging during special events, with price increases of 50—100%.
Action Items
- ✓List early to rack up as many reviews as possible for events like the Super Bowl.Effort: lowImpact: medium
- ✓Consider listing on multiple platforms, including local sites.Effort: lowImpact: medium
Tools & Resources
- →Beyond Pricing: Beyond Pricing blog post explains massive increase in supply for special events.
Watch Out For
- ⚠The city of Asbury Park is voting to prohibit short-term rentals unless the owner is present. Hosts must be aware of local regulations.
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