How Airbnb Personalization Affects Search Rankings
Summary
This article discusses how Airbnb's search algorithm uses personalization, such as how long a user views a listing, to affect search rankings. Hosts should ensure their listings have high-quality photos and detailed descriptions to increase the time potential guests spend viewing their listings. The study also confirms the importance of ranking on the first page.
Key Insights
- •The longer a user spends viewing a listing, the more likely Airbnb is to show that listing again, suggesting that listings with more photos and detailed descriptions are favored.
- •The personalization effect is smaller for listings that typically rank on the first page, highlighting the importance of achieving top search rankings.
- •Listings with poor photos are unlikely to move up in search results, reinforcing the importance of high-quality listing photos.
Action Items
- ✓Make sure your listing has a large number of high-quality photos and a wordy description.Effort: mediumImpact: medium
Tools & Resources
- →RankBreeze: Kelvin Mah, founder of Rankbreeze, is mentioned as an Airbnb SEO specialist.
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