EP136: This Week in the World of Airbnb

EP136: This Week in the World of Airbnb

almost 9 years agoScore: 75
Growth & Marketing
Airbnb
OTA Strategy
Market Research
Direct Booking

Summary

This 'Get Paid For Your Pad' episode discusses various Airbnb news items from March 2017, including Airbnb's expansion into long-term rentals and efforts to give hosts a greater voice. It also touches on how Chinese copycat home-sharing sites are innovating and a case of an Airbnb flat being turned into a nightclub. Hosts should pay attention to Airbnb's evolving strategies and the potential impact on their businesses.

Key Insights

  • Airbnb is exploring expansion into long-term home rentals, catering to business travelers with stays up to six months.
  • Chinese copycat home-sharing sites have begun to surpass Airbnb when it comes to innovation.

Action Items

  • Consider the potential impact of Airbnb's expansion into long-term rentals on your booking strategy and target audience.
    Effort: low
    Impact: medium

Tools & Resources

  • Bloomberg: Article #2: www.bloomberg.com/news/articles/2017/03/08/airbnb-explores-expansion-in-long-term-home-rentals
  • South China Morning Post: Article #3: www.scmp.com/week-asia/business/article/2074802/how-chinas-airbnb-copycats-beat-silicon-valley-titan-its-own-game

Watch Out For

  • An Airbnb flat was turned into a nightclub without the host's knowledge, resulting in over 200 people, police involvement, and the guest being banned from Airbnb. Hosts should be vigilant about their property's use and any potential misuse.

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