HomeServices of America CEO Chris Kelly charts new strategy for 2026
Summary
HomeServices of America's CEO discusses the future of the real estate industry, emphasizing the importance of a full-service model and leveraging technology to enhance the customer experience. Hosts should consider how they can better serve their guests, focusing on a seamless experience and staying informed about industry trends.
Key Insights
- •The industry is diverging into two models: low-cost, virtual, and full-service, which focuses on a complete real estate experience.
- •The article suggests that focusing on the human relationship in the real estate transaction is important.
Action Items
- ✓Focus on providing a seamless and intuitive experience for your guests, integrating services to meet their needs.Effort: mediumImpact: medium
- ✓Look beyond your direct competitors for inspiration and best practices in customer experience.Effort: lowImpact: medium
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