Social Media Never Cracked Travel Booking. Agentic AI Could Face a Similar Problem
Summary
This article discusses how social media has failed to become a major booking platform for travel. It highlights that new AI-powered booking platforms may face similar challenges in gaining user adoption. Hosts should consider that reliance on these new platforms could be risky.
Key Insights
- •Consumers still overwhelmingly book trips via online travel agencies like Booking.com and Expedia, or directly with airlines and hotels.
- •Even Google abandoned its Book on Google feature for flights and hotels several years ago after low adoption from both partners and travelers.
Action Items
- ✓Consider the proven strategies of OTA's and direct bookings when building your marketing plan instead of focusing heavily on experimental platforms.Effort: lowImpact: medium
Watch Out For
- ⚠Relying solely on new, unproven AI-driven booking platforms for a significant portion of bookings could lead to missed opportunities and revenue loss if they fail to gain traction.
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