How to Market to Military Families on Airbnb
Summary
This Get Paid for Your Pad episode discusses how Patriot Family Homes built a successful STR business catering to military families, emphasizing the lack of inventory near military bases. The episode provides insights on business development, property selection, and building a reliable local team. Hosts can learn how to identify niche markets and build their STR business.
Key Insights
- •There is a surprisingly high demand for short-term rentals in and around military bases—and a lack of inventory.
- •The Patriot team of veterans and military spouses is uniquely aware of the needs of traveling families and professionals, leveraging their expertise to grow from a single bedroom to 200-plus units in just three years.
Action Items
- ✓Consider researching under-served niche markets like military families to capitalize on high demand and low inventory.Effort: mediumImpact: medium
- ✓Assess the potential of your current or potential properties to cater to the specific needs of military families, such as proximity to bases, family-friendly amenities, and ease of access.Effort: lowImpact: medium
Tools & Resources
- →Patriot Family Homes: Connect with Peter Shull at Patriot Family Homes via email or phone for more insights.
- →Get Paid for Your Pad: Resources mentioned: Get Paid for Your Pad: How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa Kapadia, Expensify, Guesty, Bill.com, and Extreme Ownership: How US Navy SEALs Lead and Win by Jocko Willink and Leif Babin.
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