Insight
While not a large part of Booking Holdings' business, the impact of AI Overviews on SEO is a noted concern, suggesting a potential trend for online visibility.
Booking Holdings CEO: AI Overviews Are Squeezing SEO
Summary
Booking Holdings CEO Glenn Fogel notes Google's AI Overviews are impacting SEO, potentially reducing visibility for traditional blue links. While currently a small part of their business, this shift highlights evolving search dynamics that could affect how STRs are discovered.
Key takeaway