5 Best Practices for Communicating with Owners
Summary
This article from Beyond Pricing offers 5 best practices for communicating with owners of short-term rentals, emphasizing proactive, clear, and personalized communication. Hosts should use these tips to build trust and strengthen relationships with their owners, which is critical for long-term partnerships.
Key Insights
- •Regular, proactive updates prevent reactive questions that can overwhelm teams. Using the 'Compare to Market' view can help frame success and identify opportunities.
- •Transforming data into simple, story-driven updates is one of the most effective ways to scale communication and build trust.
- •When owners see a dip in performance without context, they may assume something’s wrong. Market data helps you shift that narrative from defensive to educational.
Action Items
- ✓Establish a reporting rhythm using Owner Insights (monthly or quarterly).Effort: lowImpact: medium
- ✓Use the “What, Why, What’s Next” framework: What happened, Why it happened, What’s next.Effort: lowImpact: medium
- ✓Segment your owners into groups (Investor, Legacy, Passive) and tailor your reports accordingly.Effort: mediumImpact: high
Tools & Resources
- →Owner Insights: With Owner Insights, property managers can automate reporting, track key metrics, and clearly show how strategy drives results. Paired with Neyoba, those insights become clear, conversational messages.
- →Neyoba: Use Neyoba to instantly generate owner-ready summaries that are simple, professional, and easy to send.
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