Experiential design is where the money is at on Airbnb
Summary
This article discusses the importance of experiential design in short-term rentals to attract guests and stand out in a competitive market. It emphasizes making properties Instagrammable, using social media for direct bookings, and targeting design to ideal guest avatars. Hosts should consider incorporating thematic decor and collaborating with local businesses to enhance guest experiences.
Key Insights
- •Experiential design is crucial for marketing, creating memorable guest experiences, and ensuring properties stand out in the competitive Airbnb market.
- •The use of platforms like TikTok is effective for quickly reaching potential guests.
Action Items
- ✓Consider making properties Instagrammable to increase bookings.Effort: lowImpact: medium
- ✓Collaborate with local businesses and influencers to enhance guest experiences and market your property.Effort: mediumImpact: medium
Tools & Resources
- →@PinkWallDesigns: Pink Wall Designs can be found on Instagram at @PinkWallDesigns and TikTok under the same handle.
- →Pink Wall Designs, Inc.: Pink Wall Designs, Inc. also has a website.
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