Q&A: Inside Civitatis’ Push to Own the Spanish-Language Tours Market
Summary
Civitatis, a tour and activity OTA, is focusing on Spanish and Portuguese-speaking travelers. Hosts should be aware of the growing importance of experiential travel and the impact of social media in driving bookings, as these trends can influence guest expectations and marketing strategies.
Key Insights
- •The global tours and activities sector is projected to reach $300 billion by the end of 2025.
- •45% of repeat customers generated 80% of Civitatis' revenue in 2024, highlighting the importance of building guest loyalty.
- •Social media (YouTube, TikTok, and Instagram) is driving discovery and bookings.
Action Items
- ✓Consider incorporating social media platforms into your marketing strategy to reach younger audiences and drive bookings.Effort: mediumImpact: medium
- ✓Focus on providing a high-quality guest experience to encourage repeat bookings and build customer loyalty.Effort: mediumImpact: high
Tools & Resources
- →Civitatis: Civitatis is mentioned.
Related News
Sorry, Wall Street: Why Prism Picked India for its IPO
Prism, the parent company of Oyo, is planning a large IPO in India, highlighting the country's growing entrepreneurial ambition. This decision could signal a shift in investment and a strong belief in the potential of the Indian market, which may indirectly influence strategies of global STR companies.
Google Tests Ad Formats That Push Attractions Bookings: Scoop
Google is testing new ad formats that directly integrate booking modules for attractions like Disneyland and Universal Orlando. This could lead to increased visibility and potential bookings for experiences platforms, impacting how guests find things to do near your rentals.
MCP Explained: The AI Standard Reshaping Travel Tech
This article discusses Model Context Protocol (MCP), a new technology that streamlines how travel systems interact with AI, potentially allowing for direct bookings and bypassing middlemen. Hosts should be aware of this technology as it could impact how guests book and discover their listings through AI-powered search.
Online Travel Is Set for Growth, But AI Threatens the Status Quo
The online travel agency (OTA) market is expected to grow steadily, presenting opportunities for hosts. The OTA market generated $94 billion in revenue in 2024. Consider how to leverage OTA platforms effectively.