Insight
American destination marketers are using 'welcome' campaigns to reverse a slide in international visits and boost traveler confidence, particularly after challenges from immigration policies, entry requirements, and political rhetoric.
World Cup Host Cities Are Spending Millions to Tell Wary Tourists: You’re Welcome Here
Summary
Host cities are launching 'welcome' campaigns to boost international tourist confidence for the World Cup. This aims to counter recent slowdowns attributed to immigration policies and political rhetoric.
Key takeaway