EP166: This Week in the World of Airbnb

EP166: This Week in the World of Airbnb

over 8 years agoScore: 78
Growth & Marketing
Airbnb
Pricing Strategy
Revenue Management
OTA Strategy
Local Regulations

Summary

This Get Paid For Your Pad episode covers various Airbnb updates, including a premium tier for luxury rentals and a feature allowing guests to split payments. It also discusses a real-life example of a host facing issues with a 'fake tenant' in Barcelona and explores the importance of revenue management routines. Hosts should stay informed about platform changes and prioritize structured revenue management for improved profitability.

Key Insights

  • Airbnb is launching a premium tier program targeting the luxury rental market.
  • The episode presents a case of a host in Barcelona facing legal and financial repercussions from a 'fake tenant' who listed their property on Airbnb.
  • Airbnb claims its platform facilitated 130,000 jobs in the US and projects half a million by 2020, to support their lobbying efforts with municipalities.

Action Items

  • Hosts should review the Airbnb Extenuating Circumstances Policy to understand cancellation options in emergency situations.
    Effort: low
    Impact: medium

Tools & Resources

  • Bloomberg: The episode mentions a Bloomberg article about Airbnb's premium tier.
  • Skift: The episode mentions a Skift article about Airbnb testing a feature to split costs.
  • Telegraph: The episode references a Telegraph article about a property owner in Barcelona.
  • San Diego Union Tribune: The episode references a San Diego Union Tribune article discussing Airbnb's lobbying efforts.
  • TechCrunch: The episode mentions a TechCrunch article about Pillow Residential.

Watch Out For

  • A host may face severe penalties, including fines between €60,000 and €600,000, if a 'fake tenant' lists their property on Airbnb without permission.

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