Automatically Collect Guest Emails with StayFi – with Arthur Colker
Summary
This article discusses the importance of collecting guest email addresses for direct bookings and building brand loyalty, using StayFi as a tool. Hosts can use this method to generate repeat business and reduce reliance on OTAs. Consider implementing StayFi or similar WiFi marketing tools to capture guest emails and engage with them.
Key Insights
- •Content to send after a guest’s stay include offers to book again with a discount, intros to multiple properties, and upcoming events in the area.
- •Past guests are much easier to market to and sending an email is free.
- •StayFi collects emails when guests log in to the internet.
Action Items
- ✓Consider sending content during a guest's stay, such as a welcome email with a link to a house guide and suggested restaurants and local activities.Effort: lowImpact: medium
- ✓Start using StayFi by plugging the device into your home Wi-Fi router and instructing guests to join the network.Effort: lowImpact: medium
Tools & Resources
- →MailChimp: MailChimp
- →StayFi: StayFi
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