Insight
Trip.com's strategy is to become the 'trusted infrastructure for AI agents' by providing them with packaged travel data, verified inventory, and real-time pricing.
OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents
Summary
OTAs are shifting focus from traveler trust to winning the trust of AI agents. Companies like Trip.com aim to become the 'trusted infrastructure for AI agents' by packaging verified travel data, inventory, and real-time pricing.
Key takeaway