Guest marketing with Stay-Fi
Summary
This article discusses Stay-fi, a guest Wi-Fi marketing tool, and how hosts can use it to collect guest email addresses and encourage direct bookings. It highlights the benefits of reducing reliance on OTAs through email and text marketing. Hosts should consider implementing guest data collection and email marketing strategies to drive direct bookings.
Key Insights
- •Stay-fi is a guest Wi-Fi marketing tool that helps short-term rental operators collect valuable marketing data from every guest staying with them.
- •Email marketing can be used to inform guests about availability, local events and activities, new properties, and last-minute cancellations.
Action Items
- ✓By collecting guest email addresses, operators can introduce their brand to every person staying in their property and market to them for future direct bookings.Effort: mediumImpact: medium
Tools & Resources
- →Shaping the Future of Direct Bookings: The upcoming training event, 'Shaping the Future of Direct Bookings,' will cover website optimization, email marketing, SEO, and data collection strategies.
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