Building an Airbnb Listing That Beats the Competition—with Kati & Brian Greene
Summary
This article summarizes a podcast episode with experts on optimizing Airbnb listings, focusing on photography tips and choosing a compelling 'magnet photo.' It also touches on how to improve listings using guest reviews and creating experience shots. Hosts can improve their listings by following photography tips and analyzing guest reviews.
Key Insights
- •The article suggests that hosts can take gorgeous listing photos using a smartphone, even without hiring a professional photographer.
Action Items
- ✓Take photos by lowering the camera to waist level and lifting your gaze. Point the camera parallel to the floor.Effort: lowImpact: medium
- ✓Choose a 'magnet photo' that stands out from the competition, using contrasting colors and including fun in photos.Effort: lowImpact: medium
- ✓Improve your listing by using guest comments for insight on what to feature and captioning photos with quotes from reviews.Effort: lowImpact: medium
Tools & Resources
- →Overlooked 2 Overbooked: Overlooked 2 Overbooked Free Listing Assessment
- →Color Wheel Legends: Kati & Brian’s eBook Color Wheel Legends
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