Kayak’s New Ad Campaign Signals a Marketing Dilemma as AI Grabs Share
Summary
Kayak's new ad campaign overlooks the impact of AI on travel planning, a notable shift as one-third of U.S. travelers now use AI for travel research. The ads focus on traditional booking methods. This missed opportunity may lead to a slower adoption of Kayak's services against competitors leveraging AI.
Key Insights
- •One-third of U.S. travelers use AI to research, plan, and book travel.
Action Items
- ✓Consider how AI-powered platforms such as Google Gemini and ChatGPT may affect guest behavior and search patterns.Effort: lowImpact: medium
Tools & Resources
- →Skift survey: Skift survey found data that one-third of U.S. travelers use AI to research, plan and book travel.
Common Mistakes
- ⚠Failing to adapt marketing and communication strategies to incorporate AI-driven trends.
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