No IPO, no apologies: Kuba Jewgieniew on building a global brand without going corporate
Summary
This article discusses the importance of focusing on company culture and adapting to industry changes in the real estate market, as Realty ONE Group celebrates its 20th anniversary. It highlights that staying focused on core values and avoiding distractions from industry noise are crucial for long-term success. While not directly about STRs, the principles apply to business management.
Key Insights
- •The article suggests that focusing on company culture and core values (like caring for clients and supporting the success of real estate professionals) can be a differentiator for long-term growth.
- •The owner highlights that the company is watching and learning from the competition in the flat-fee brokerage space.
Action Items
- ✓Consider how your core values influence your business decisions and whether they effectively differentiate you from your competition.Effort: lowImpact: medium
- ✓Monitor your competition and evaluate their strategies, potentially finding inspiration.Effort: lowImpact: low
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