- Home
- /
- News
- /
- February 2026
- /
- How Indian Travel Tech Bought Its Way Into the West’s Backyard
How Indian Travel Tech Bought Its Way Into the West’s Backyard

Summary
Indian travel tech companies are aggressively acquiring Western counterparts, deploying nearly $1 billion in the last 18 months, with acquisitions expanding into the U.S., Europe, and the Middle East. Prism's Motel 6 deal and RateGain's Sojern purchase are prime examples of this trend, driven by significant capital investment.
Key Insights
- •Indian travel tech companies have deployed nearly $1 billion on acquisitions in the last 18 months.
- •Acquisitions now span the U.S., Europe, and the Middle East.
Tools & Resources
- →RateGain: RateGain's Sojern purchase is highlighted.
- →Prism: Prism's Motel 6 deal and RateGain's Sojern purchase are mentioned.
More from Growth & Marketing
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.

Marriott and Wyndham's adoption of agentic AI is putting pressure on Online Travel Agencies (OTAs), potentially cutting them out of the picture. However, analysts believe these fears are overstated because most hotels are independents. Booking Holdings saw its share price drop 30% due to these concerns. Independent hosts should keep an eye on OTA strategies to stay competitive.
Airbnb is incentivizing new hosts with a $750 bonus ahead of the upcoming World Cup, likely to boost supply during the anticipated surge in demand. This initiative aims to increase the number of available listings. New hosts can capitalize on this program to maximize early revenue.
Curated by Learn STR by GoStudioM


