STR Marketing Series: Unlocking the Power of Email Marketing
Summary
This article from Get Paid For Your Pad dives into the power of email marketing for STR hosts, offering actionable strategies to boost direct bookings and guest engagement. It covers building an email list, using automation, and creating engaging content, alongside insights on revenue management and CEO-level focus. Hosts can learn how to drive more direct bookings and optimize their operations.
Key Insights
- •Email marketing can dramatically increase direct bookings, guest engagement, and long-term revenue.
- •STR pricing is dramatically harder than hotel pricing, due to product uniqueness and operational constraints.
Action Items
- ✓Review every booking to reveal pricing and demand signals.Effort: lowImpact: medium
- ✓Build and grow your email list.Effort: lowImpact: medium
Tools & Resources
- →FreewyldFoundry.com/email: Download the free resource bundle at FreewyldFoundry.com/email.
- →Free Revenue Review: Get a Free Revenue Review → https://www.freewyldfoundry.com/report
Watch Out For
- ⚠Most STR operators underperform not because they lack tools, but because they don’t know what to look at, when to look at it, or how to interpret booking behavior once it shows up.
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