Vrbo Is Performing Better Than Airbnb for Vacation Rental Managers, But Direct Booking Still Number One Revenue Source . . . By A Lot - VRM Intel
Summary
This VRM Intel article from January 2021 highlights that while Vrbo is outperforming Airbnb for vacation rental managers, direct booking remains the dominant revenue source. This underscores the importance of a multi-channel distribution strategy for hosts to maximize earnings. The article doesn't give specific figures but implies a large difference in revenue from direct bookings.
Key Insights
- •Direct booking is still the number one revenue source for vacation rentals, surpassing even the performance of major OTAs.
- •Vrbo is performing better than Airbnb for vacation rental managers.
Action Items
- ✓Consider investing in direct booking strategies, like a dedicated website or booking engine, to increase overall revenue.Effort: mediumImpact: medium
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