January 2021.

This VRM Intel article from January 2021 highlights that while Vrbo is outperforming Airbnb for vacation rental managers, direct booking remains the dominant revenue source. This underscores the importance of a multi-channel distribution strategy for hosts to maximize earnings. The article doesn't give specific figures but implies a large difference in revenue from direct bookings.

This article, drawn from a podcast episode, shares insights on catering to remote workers in short-term rentals, specifically focusing on a property in Aruba. It highlights the opportunity to attract remote workers by providing suitable workspaces, reliable Wi-Fi, and fostering a sense of community. Hosts should consider adapting their listings to cater to this growing market by offering amenities that appeal to remote workers.

This article from PhocusWire states that Airbnb occupancy rates are not expected to recover until September 2021. Hosts should be prepared for continued lower occupancy rates in the first half of the year and adjust pricing and marketing strategies accordingly.

This article from Get Paid For Your Pad discusses adapting guest communication in the COVID-19 era, focusing on building personal connections and addressing traveler anxieties. Hosts should use digital guidebooks, incorporate video content, and automate welcome emails while still personalizing communications for a better guest experience.