Best Practices for Working with Influencers to Market Your Airbnbs
Summary
This episode of Get Paid for Your Pad explores how STR hosts can benefit from using social media influencers to market their properties. It covers best practices, including offering free stays for promotion and the importance of photo quality. Hosts can learn how to leverage influencer marketing to increase exposure and fill their calendars.
Key Insights
- •An Airbnb host benefits from working with an influencer through content and exposure.
- •The quality of an influencer’s photos is as important as their follower count.
Action Items
- ✓Consider offering a 2-night window for an influencer to stay for free.Effort: lowImpact: medium
- ✓Ask influencers to book your unit through Airbnb.Effort: lowImpact: medium
Tools & Resources
- →Stayamo: Stayamo is a platform that connects STR hosts with social media influencers.
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