Insight
India accounts for only 1.4% of global tourist arrivals, suggesting significant room for growth in international tourism.
Marriott Heading for 100 Cities in India, but Country ‘Has to Tell Its Story Better’
Summary
India's tourism sector faces an awareness gap, not overtourism, according to Marriott's CEO. Foreign arrivals dropped 9.4% in 2025, highlighting a need for better destination storytelling and public-private partnerships to attract more international visitors.
Key takeaway
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