July Airbnb News Update

July Airbnb News Update

over 6 years agoScore: 75
Growth & Marketing
Airbnb
OTA Strategy
Revenue Management
Market Research
Guest Communication

Summary

This article summarizes news from July 2019, including market trends, Airbnb's new features like Instant Book and business traveler tools, and regulatory issues. Hosts should pay attention to the growth of the sharing economy and the increasing price transparency required in Europe.

Key Insights

  • The global accommodations market was $675B in 2018. The sharing economy is growing at 30-40% and Airbnb has double the revenue of Booking.com with the same number of listings.
  • 70% of Airbnb listings offer Instant Book compared to 63% for VRBO/HomeAway.
  • Airbnb is introducing new search tools for business travelers.

Action Items

  • Consider enabling Instant Book to increase visibility and bookings.
    Effort: low
    Impact: medium
  • If you host in Europe, ensure your pricing displays the final price with all fees from the start.
    Effort: low
    Impact: medium

Tools & Resources

  • Hostfully: Hostfully, a SaaS company offering guest guidebooks, is mentioned.

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