A New Class of Buy Now, Pay Later: From Checkout Utility to Enterprise Growth Lever

Skift·Published Jul 22, 2026·Growth & Marketing
A New Class of Buy Now, Pay Later: From Checkout Utility to Enterprise Growth Lever
Summary

Flexible financing is evolving beyond simple checkout tools for travel brands. Airlines are leveraging 'Buy Now, Pay Later' (BNPL) to boost brand equity, customer loyalty, and revenue. This shift aims to integrate financing into the core customer journey, influencing decisions from booking to upgrades.

Key takeaway
Insight

63% of travelers globally expect to increase their travel spending over the next 12 months.

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