Alternative Accommodations Powered Booking.com’s Q3 2025, And the Trend Isn’t Cooling
Summary
Booking.com's alternative accommodations (AA) are booming, driven by growth in Asia, the U.S., and cross-border travel. This trend indicates a shift in traveler preferences, with homes providing stability and attracting diverse guest demographics, so hosts with listings on Booking.com may want to review their strategies.
Key Insights
- •Alternative accommodations (AA) made up 37% of Booking.com’s room nights in Q1 2025, with 12% YoY growth, and hit 8.6 million listings in Q3.
- •Booking.com's AA is attracting a wider mix of guests, including families, remote workers, couples, and multigenerational groups.
- •Genius loyalty program intersects with AA, with repeat customers increasingly booking homes.
Action Items
- ✓If you list on Booking.com, analyze your listing's performance on the platform and consider optimizing your listing to appeal to the family, remote worker, and multigenerational groups.Effort: mediumImpact: medium
Tools & Resources
- →RSU by PriceLabs: Uvika Wahi is the Editor at RSU by PriceLabs.
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