Insight
Fora, a travel advisor platform, has achieved a $1 billion valuation after raising $60 million in financing, indicating a resurgence in the travel advisor model.

The travel industry is seeing AI revive old business models, with travel advisors gaining traction via AI platforms like Fora. Amazon's Alexa is also re-entering conversational travel booking, a concept that has previously struggled.
Fora, a travel advisor platform, has achieved a $1 billion valuation after raising $60 million in financing, indicating a resurgence in the travel advisor model.