EP198: How to Use Facebook to Enhance Your Airbnb Business

EP198: How to Use Facebook to Enhance Your Airbnb Business

about 8 years agoScore: 78
Growth & Marketing
Social Media
Airbnb
Revenue Management
Pricing Strategy
Listing Description

Summary

This article discusses how to use a Facebook page to enhance your Airbnb business, providing local information and promoting your listing. It also covers revenue management strategies and the importance of a routine for optimizing pricing. Consider creating a Facebook page for your listing and reviewing your pricing strategies regularly.

Key Insights

  • Niels Becker (remote host) makes 2X the revenue for his studio compared to long-term rentals.
  • Guests who 'like' and share the Facebook page expose the listing to their contacts.

Action Items

  • Consider creating a Facebook page for your Airbnb listing to share local information and promote your listing.
    Effort: medium
    Impact: medium
  • Review your pricing and booking behavior to optimize revenue.
    Effort: low
    Impact: medium

Tools & Resources

  • Hostfully.com: Hostfully.com is mentioned as a tool for creating a custom digital guidebook.

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