Insight
In Q2 2026, 78% of M/I Homes' orders were for spec homes, a contrarian strategy to maintain sales volume.
M/I Homes doubles down on specs as other builders pull back
Summary
Homebuilder M/I Homes bucked industry trends by doubling down on spec homes, with 78% of Q2 2026 orders being spec. While margins are lower than build-to-order, this strategy boosted sales volume, aided by targeted incentives like mortgage rate buydowns.
Key takeaway