Inventory Acquisition Strategies With Brooke Pfautz
Summary
This article discusses inventory acquisition strategies for short-term rental companies. The focus is on using data from various sources like list brokers and online travel agencies to identify potential properties. Hosts can use these strategies to expand their rental portfolios.
Key Insights
- •List brokers such as InfoUSA, Exact Data, and Melissa Data can provide absentee owner records and appending services for contact information.
- •Data can be scraped from online travel agencies like Airbnb, Booking.com, and VRBO.
- •Data acquired can include house value, presence of a pool, square footage, and the number of bedrooms and bathrooms.
- •Rental permit data from the city, county, or township can provide valuable information.
Action Items
- ✓Reach out to list brokers to acquire data on potential properties.Effort: mediumImpact: medium
- ✓Build a website or landing page.Effort: mediumImpact: medium
- ✓Implement a Customer Relationship Management (CRM) system to organize data.Effort: mediumImpact: medium
- ✓Implement an omni-channel marketing strategy including direct mail, email marketing, list-based targeting on social media platforms, and IP targeting.Effort: highImpact: high
Tools & Resources
- →Get Paid For Your Pad: Work with Jasper
- →Vintory Mistakes: Get Brooke's new book: Vintory Mistakes
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