Insight
Google has revamped its hotel and flight search results in Europe, introducing two distinct units: an 'aggregator unit' showcasing third-party OTAs and a 'supplier unit' for direct providers.
Google’s New Hotel Search in Europe: What it Looks Like Now
Summary
Google's hotel search in Europe has been updated following an EU antitrust decision. New results feature distinct 'aggregator' and 'supplier' units, impacting how users see OTAs vs. direct bookings. This change aims to promote direct provider visibility.
Key takeaway