Hosting Remote Workers in Paradise
Summary
This article, drawn from a podcast episode, shares insights on catering to remote workers in short-term rentals, specifically focusing on a property in Aruba. It highlights the opportunity to attract remote workers by providing suitable workspaces, reliable Wi-Fi, and fostering a sense of community. Hosts should consider adapting their listings to cater to this growing market by offering amenities that appeal to remote workers.
Key Insights
- •Remote work became a reality during the COVID-19 pandemic, and companies like Twitter and Square are giving their teams the option to work from home even after we return to normalcy. Remote employees are looking for cool places to travel and do their work.
- •The Work in Paradise suites are minutes away from the beach, affording guests the opportunity to snorkel or enjoy a SeaBob adventure when their work day is done.
Action Items
- ✓Actively use social media to attract remote workers.Effort: lowImpact: medium
- ✓Tap into the online remote work community to identify opportunities.Effort: lowImpact: medium
- ✓Provide both private and community workspaces with reliable Wi-Fi throughout the property.Effort: mediumImpact: high
Tools & Resources
- →Work in Paradise: Work in Paradise
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