How to Improve Your Listings’ Search Rank in Airbnb Categories
Summary
This article discusses changes to Airbnb's search algorithm, transitioning from destination-focused to experience-focused. It covers topics like Airbnb categories, split stays, the role of titles and photos, and amenities. Hosts should audit their listings and consider optimizing them for the new search environment.
Key Insights
- •Airbnb has shifted its search focus from destinations to experiences.
- •Not using photo captions is a missed opportunity for more bookings.
Action Items
- ✓Audit the amenities on your Airbnb listing for appearance in more categories.Effort: lowImpact: medium
- ✓Get new photos of your Airbnb property.Effort: mediumImpact: medium
Tools & Resources
- →Rankbreeze: Rankbreeze is a listing optimization software that helps you optimize your listings to make sure you show up in the Airbnb search results.
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